这项调查概述了TNSRetailForward的最新研究报告即中国零售业的前景。该报告已经发表在《全球零售规划》上，同时还评估了中国零售业的前景，简述了中国的主要零售商和消费者的见解。
资深经济学家兼TNSRetailForward全球零售规划部门经理FrankBadillo表示，"中国的零售产业在短期看来有些疲软，导致这种现象的主要原因是通货膨胀，政府调控，继续进入新的零售竞争。但是中国仍然有良好的进入全球零售前列的机遇。目前的经营环境以及需要注重的是：通货膨胀和投机压力，政府关注的产品安全问题和环境规章制度，以及提高中国的民族精神。
尽管零售市场的竞争很激烈，但高档服装零售商表示仍有机会进入中国。在中国的其他外商继续规划扩大自己的市场份额。"
Badillo还表示，"TNS零售调研机构的《零售商和消费者见解》这一调查显示，中国的新型零售模式吸引了顾客的浓厚兴趣，当地的居委会市场还是很受欢迎。这表明当地的独立零售商和长期的购物习惯仍然保持强劲势头。同时，我们的调查还表明，中国消费者对大型市场，便利店及传统百货公司购物的频率增加，中国现代的新型零售模式正在快速地进入市场。"
Badillo最后表示，"尽管目前的通货膨胀影响着中国零售产业短期的发展，但是中国仍然可以成为全球最好的零售国家之一。中国增长的强劲势头会克服目前的挑战。"
原文：China on Track to Be No. 2 Retail Market by 2012
SportsOneSource Media
TNS Retail Forward forecasts China will sustain double-digit nominal retail sales growth in the next five years despite short-term pressures.
This will push the size of the retail market in China to more than $1.4 trillion by 2012, surpassing Japan to become the second-largest retail market in the world behind the United States.
The forecast is outlined in the company's latest study, China's Retail Landscape. This report, published in the Global Retailing Program of the Retail Forward Intelligence SystemT, also assesses China's retail landscape, profiles the country's leading retailers and delivers shopper insights about the Chinese shopper.
"While China's short-term retail outlook is vulnerable because of pressures ranging from inflation to heightened government regulation, the continued entry of new retail banners is evidence that China remains one of the best retail opportunities in the world, with strong growth forecast across retail categories," comments Frank Badillo, senior economist and manager of the company's Global Retailing Program.
Contributing to a tougher operating environment and some consolidation in the near term are: inflation and speculative pressures, growing government emphasis on product safety and environmental regulation, and heightened Chinese nationalism.
Regardless, a continued influx of new retail banners, with particular interest among upscale apparel retailers, suggests there remains opportunity for entry into China. The continuing opportunity in China also is evident in the stepped-up expansion plans by a broad spectrum of retailers.
China's leading domestic retailers remain focused on aggressive expansion, but they are also showing the effects of competitive pressures. Some of these pressures are most evident at retail conglomerate Bailian Group and consumer electronics retailer Gome.
Foreign retailers in China continue to plan for aggressive expansion but more often have fallen behind plan. "Carrefour's small-format focus has helped give it an advantage over Wal-Mart's big-format focus," according to Badillo. "While Taiwan-based RT-Mart, a partner of Auchan, has quietly built up a sizeable presence in China, Tesco is only now gearing up its expansion. Kingfisher is reorganizing and Best Buy is ramping up slowly," he adds.
TNS Retail & Shopper Insights research indicates that China's new retail formats are drawing strong interest from Chinese shoppers, but there remains room for inroads against local neighborhood markets-which remain popular among Chinese shoppers.
"The continued popularity of local neighborhood markets in China suggests that local independent retailers and longstanding shopping habits remain strong," states Badillo. "At the same time,our research illustrates that high shopping frequency at hypermarkets, convenience stores and traditional department stores shows strong interest among Chinese shoppers for the new modern retail formats that are fast entering the marketplace," he adds.
"Despite inflation pressures weighing on near-term growth, China presents one of the best retail opportunities in the world," Badillo confirms. "The country's strong growth opportunity significantly outweighs the challenges presented by a developing market facing speculative risks," he concludes.
